Last year ELF teamed up with Disney to create look books that were sold exclusively at Walgreens based on four of our favorite lady villains, The Evil Queen, Cruella De Vil (anyone notice the interesting word play in her name?), Ursula, and Maleficent. Last years look book was very differently structured and you were given different products. You received an eyeshadow pallet (8 shadows), two mini lip pencils, a liquid eyeliner, an eyeshadow primer, and a pair of fake lashes.
However, this year you get an eyeshadow pallet, a liquid and a pencil liner, an eyeshadow primer, a mascara, a lip gloss and an eyeshadow brush. The same four ladies are the basis of these pallets which retail for about $10 each.
(Side note: Walgreens is also carrying make up bags, nail art kits, hair ties, fake eyelash kits, and a box set of 12 mini polishes, each for about $10 also)
This year I was able to obtain all four look books and a nail polish box set (that I'll review soon) so lets get the ball rolling.
The first kit I got was the Evil Queen pallet.
I really enjoyed these pallets aesthetically. I feel as though a lot of thought and detail went into these pallets. I enjoyed their watercolor motif much more than I enjoyed the design last year. As you can semi see it does have a step by step guide on how to create a day time look and a night time look.
Also for the record, since I won't have swatches of the eyeshadow brush I personally love it. I bought mine years ago, and it is still in perfect condition, doesn't shed, and I have been able to pack on color, blend, and apply soft washes of color with that one single brush. It's amazing, and I'm kind of excited that I have four now haha.
(left to right: Dark Magic, Vanity, Witch, Majesty, Jealousy, Huntsman)
Dark Magic and Vanity were the duds in this pallet for me. Dark Magic, in the packaging looks like a beautiful dark purple with bright purple sparkles and once swatched it takes a few coats to get it that intensity. Vanity, like most of the other mattes were done kind of poorly, and don't show up as well as I'd like. However, Witch (which is a lovely matte dark gray), Majesty (a more green brown shimmer), Jealousy (a creamy lighter brown shimmer) and Huntsman (a cream colored shimmer) are pigmented and easy to blend. Just be a aware that most of these are shimmers and do have a tiny bit of fallout.
Then there was Cruella De Vil
Cruella also has the amazing watercolor detail and a day and night guide on the inside. (brush not pictured because it is on my vanity =)
(left to right: Stolen, Eccentric, Cruelty, Fur, Puppy Love, Maniac)
Stolen was the dud for me in this pallet it's a matte chocolate brown that really doesn't have good pigment at all. Eccentric ( an orange brown shimmer), Cruelty (a golden brown shimmer), Fur (a chocolate brown -almost gray- shimmer), and Maniac (another light cream shimmer) are all super buttery, pigmented and blendable. This pallet is perfect for a (shimmery) more neutral look. It doesn't exactly scream Cruella to me but it is the most wearable pallet. I just wish there was an actual dark shade to take your look into a more smoky night time feeling.
Onto Ursula.
Yet again you get the amazing packaging and the say and night look guide.
(left to right: Bewitched, Triton, Kiss The Girl, Shell, Sea Witch, Coral)
This pallet was honestly the most disappointing for me. Maybe it was just that I wanted more from it because the colors look gorgeous all packaged together for this kit, and it SCREAMED Little Mermaid to me but gosh was I sorely disappointed. Bewitched, Triton, and Sea Witch are all mattes, and this is over primer and really trying hard to bring out the colors. Sea Witch even with a heavy hand doesn't produce good color pay off. Kiss the Girl (a nice brown shimmer), Shell (a pretty sea foam green shimmer) and Coral (a beautiful champagne shimmer) have good pigmentation but make me feel like this pallet almost isn't worth it unless you are a big fan of the Little Mermaid or you don't mind a challenge.
Lastly there is Maleficent.
You yet again get watercolor magic and a day and night make up guide.
(left to right: Raven Black, Thorns, Deep Sleep, Spell, Fauna, Flora)
This was honestly my favorite pallet. Yes there was a dud, Raven Black is matte and not so pigmented but it's like the grey in the Evil Queen pallet, it's good enough. The rest of the pallet is awesome though! Thorns (a dark brown/grayish shimmer), Deep Sleep (a silver shimmer), Spell (a forest green shimmer), Fauna (a light gray shimmer), Flora (another cream shimmer) are all pigmented and the mixture of the grays with that out of left field green was amazing. You end up with everything you need for a classic smokey eye in this little eye kit.
Now for the lippies.
(left to right: Maleficent, Ursula, Cruella, Evil Queen)
Maleficent is your classic red. Ursula a very bubblegum, barbie pink. Cruella is a orange-ish color. Evil Queen is a wine colored gloss. All of these glosses aren't exactly super pigmented. They aren't by any standard sheer though. The red gloss would look better and compliment a nice red lipstick or pencil. The pink gloss looks good alone, but would top a nice pink lipstick/pencil. The orange was the stand out for me here, it neutralized my natural lip color just enough that it gave me the perfect nude lip, so I love it alone. The wine color looks a little more fuchsia on my lips but would top wine colors beautifully or deepen fuchsias just a bit. The glosses have a sweet scent that is mixed with a hint of chemical scent. These aren't sticky on the lips while they retain color, right after I wiped off the swatches the skin became sticky so make of that what you will.
The liners.
They are all black the liquid as you can see doesn't dry matte and the pencil is a bit dry, nothing major.
The mascara (not pictured) is a normal bristles smaller wand. The formula seemed really dry to me, and didn't cause clumping and added a little bit of length but added no volume. I thought it was a nice on my lower lashes, defining them without making them look spidery but I can do better on my top lashes. There was no smudging through out the day either.
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